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Sabah targets 2.2m tourist arrivals this year – Christina

KUALA LUMPUR: The Sabah government is targeting the arrival of 2.2 million domestic and international visitors this year, in line with the launch of its new tourism slogan of ‘Feel Sabah, North Borneo’.

State Tourism, Culture and Environment Minister Datuk Christina Liew said that in a bid to achieve that target, the ministry would use e-hailing vehicles to promote Sabah tourism.

“For the time being, we just opened the border, so our target is about 2.2 million arrivals and we hope we can reach the target, but the more the merrier.

“Compared to the pre-pandemic scenario, before we closed the border, the total arrivals in Sabah was 4.25 million,” she told reporters after the launch of Sabah Tourism’s new tagline at the Malaysian Association of Tour and Travel Agents (Matta) exhibition here.

At the event, he also visited the Sabah pavilion and flagged off a convoy of 10 out of 100 e-hailing vehicles, which have been attached with the ‘Feel Sabah, North Borneo’ stickers, that will take to the roads around the Klang Valley for three months for promotional purposes.

Liew said the ‘Feel Sabah, North Borneo’ tagline was also to restore the history of Sabah, which was previously known as North Borneo and is now part of Malaysia.


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